Cookies

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences, analysing how you use our site, and enabling certain functionality.

Similar technologies such as web beacons, pixels, and local storage may also be used alongside cookies to enhance your experience and provide us with information about how our website is used.

Why We Use Cookies

astroproluxis uses cookies and similar technologies for several important purposes:

Essential Functionality

Some cookies are essential for our website to function properly. These cookies enable core functionality such as:

• Maintaining your session and login status
• Remembering your cookie consent preferences
• Ensuring website security and preventing fraud
• Enabling basic website navigation and functionality

Performance and Analytics

We use cookies to understand how visitors interact with our website, which helps us improve our services:

• Analysing website traffic and user behaviour
• Identifying popular content and pages
• Understanding user journey and navigation patterns
• Measuring website performance and loading times

Marketing and Advertising

With your consent, we use cookies for marketing purposes:

• Delivering relevant advertisements based on your interests
• Measuring the effectiveness of our marketing campaigns
• Enabling remarketing to show you relevant ads on other websites
• Personalising content and offers based on your preferences

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in forms.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes Google Analytics cookies that help us improve our website performance and user experience.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Marketing Cookies

These cookies may be set through our site by our advertising partners, including Google Ads. They may be used to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and device.

Cookie Details

Below is a detailed list of the specific cookies we use on our website:

Third-Party Cookies

We use several third-party services that may set their own cookies on your device:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website, including your IP address, browser type, operating system, referring website, pages visited, and time spent on pages. This information is used to compile reports on website activity and to provide other services relating to website activity and internet usage.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads may use cookies to show you relevant advertisements based on your previous visits to our website and to measure the effectiveness of our advertising campaigns.

Google Fonts

We use Google Fonts to display custom fonts on our website. Google Fonts may set cookies to optimise font loading and delivery.

For more information about how these third-party services use cookies, please refer to their respective privacy policies:

• Google Privacy Policy
• Google Ads Privacy Policy

Managing Your Cookie Preferences

You have several options for managing cookies and your privacy preferences:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept all cookies
• Reject all non-essential cookies
• Customise your preferences for different types of cookies

You can change your preferences at any time by clearing your browser cookies and revisiting our website, which will display the consent banner again.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

• Block all cookies
• Allow only first-party cookies
• Delete existing cookies
• Set up automatic cookie deletion

Please note that blocking or deleting cookies may affect your experience on our website and limit functionality.

Opt-Out Links

You can opt out of specific third-party tracking:

• Google Analytics Opt-out
• Google Ads Settings
• Digital Advertising Alliance Opt-out

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your privacy choices while still allowing us to measure the effectiveness of our marketing efforts. This technology:

• Adjusts how Google services behave based on your consent choices
• Allows for privacy-preserving measurement when consent is not given
• Ensures compliance with privacy regulations while maintaining marketing insights
• Respects your preferences across all Google services we use

Your consent preferences are communicated to Google services in real-time, ensuring that your privacy choices are honoured throughout your browsing session.

Cookie Retention

Different cookies have different retention periods:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period or until manually deleted
• Consent cookies: Retained for up to 1 year to remember your preferences
• Analytics cookies: Typically retained for up to 2 years
• Marketing cookies: Retention varies by service, typically 30-90 days

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will notify you by updating the "last updated" date at the top of this policy and, where appropriate, provide additional notice through our website or other communications.

We encourage you to review this policy periodically to stay informed about how we use cookies and similar technologies.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us: